![]() ![]() Choke Canyon uses a logo of a grinning alligator in the middle of a yellow circle, which Buc-ee’s claims is an attempt by the chain to resemble the Buc-ee’s logo. In 2016, Buc-ee’s sued “Choke Canyon BBQ”, another Texas convenience store, for copyright infringement and trade dressing. Frio Beaver, a company with a logo also depicting a beaver in a yellow circle with a black outline, was accused of copying the iconic Buc-ee’s beaver head logo, which the company is widely known for in Texas. In 2014, Buc-ee’s filed a lawsuit against Texas based convenience store chain “Frio Beaver”. In recent years, during the company’s rapidly growing success, Buc-ee’s has filed numerous lawsuits against other convenience store chains, most of them based in Texas, for trademark and trade dress infringement. It was a brilliant idea - great for marketing, simplifies logistics, etc.ĭuring the last two decades others have replicated their logo and/or concept. Rather than have multiple separate locations along the interstate they put all those fuel pumps, food, restrooms, employees, etc into one big location. Even now the only other thing at this exit is a Love’s Travel Stop and a couple of hotels, all on the other side of the interstate. It’s a stop between San Antonio and Houston, in the middle of nowhere. In 2001 Buc-ee’s owners decided to go big instead of incremental growth - opening their first mega location along I-10 near Luling TX ( map). What was once a small corner lot is now multiple acres. In the years since these new gas/convenience hybrids became bigger and nicer, the number of fuel pumps has steadily increased. ![]() These were typical suburban filling stations for the day, significantly smaller than today’s QuikTrip. Small convenience stores also existed, and some sold fuel.Īt some point (80s?) gas stations and convenience stores merged. It was 1982 when Buck-ee’s opened its first convenience store/gas station in Clute Texas (near Houston), followed by others. The closest was a 2-canopy Phillips 66 “gull wing” design - similar to the single canopy one at Page & Vandeventer. Restrooms were often small and accessed from the outside. ![]() They also did some automotive work, like tire repairs, in the shop portion of the building. Inside they might have a vending machine or two. When I was a kid a 1970s filling (gas) station was a small corner location with a few pumps and a small interior. ![]()
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